Transforming ideas into innovative, user-centric digital experiences

Transforming ideas into innovative, user-centric digital experiences

Senior Product Designer at Access Group, one of the UK’s largest business management software with a global client base of over 160,000 organisations.

20+ years of experience in digital product design, front-end development, and systems thinking.

Proven track record of leading cross-functional teams, integrating design culture, and driving innovation through AI and user-centred design.

Compass Design System

Compass Design System

Purpose-Built for Hospitality Industry

Designed and implemented a flexible, scalable design system specifically tailored for hotel brands. Mapped all UI components, defined consistent naming conventions, and embedded accessibility best practices throughout. The system resulted in increased conversions and significantly reduced customisation time. It has been deployed across multiple Access Group products and is now used by millions of users across five continents.

Designed and implemented a flexible, scalable design system specifically tailored for hotel brands. Mapped all UI components, defined consistent naming conventions, and embedded accessibility best practices throughout. The system resulted in increased conversions and significantly reduced customisation time. It has been deployed across multiple Access Group products and is now used by millions of users across five continents.

Recommender Engine

Recommender Engine

Predicting User Intent

An embedded tool that suggests offers and services based on user behaviour on the customer’s website. A scalable and accessible solution that aligns user intent with business goals, unlocking new opportunities to merchandise products and services directly on the hotel’s website. A seamless channel for integrating multiple customer-facing products, enhancing cross-sell potential.

An embedded tool that suggests offers and services based on user behaviour on the customer’s website. A scalable and accessible solution that aligns user intent with business goals, unlocking new opportunities to merchandise products and services directly on the hotel’s website. A seamless channel for integrating multiple customer-facing products, enhancing cross-sell potential.

AI-Driven Booking Engine

AI-Driven Booking Engine

Shaping the Future of Hospitality

Designed one of the first AI-powered booking experiences in the hospitality sector. Enhanced the user experience by combining proven journey design with the adaptive capabilities of AI. A next-generation booking experience that is reshaping the future of online reservations.

Showcased at HITEC® — launching soon

Designed one of the first AI-powered booking experiences in the hospitality sector. Enhanced the user experience by combining proven journey design with the adaptive capabilities of AI. A next-generation booking experience that is reshaping the future of online reservations.

Showcased at HITEC® — launching soon

Scalable Solutions

Trusted by Millions Worldwide

Trusted by Millions Worldwide

Adopted by leading hospitality brands, including: Adare Manor HotelBannisters HotelCheval Hotel, and Fontainebleau Las Vegas.

Adopted by leading hospitality brands, including: Adare Manor HotelBannisters HotelCheval Hotel, and Fontainebleau Las Vegas.

  • karongwe Building

    Karongwe

    South Africa

  • Fontainebleau Building

    Fontainebleau

    United States

  • Bannisters Building

    Bannisters

    Australia

  • Adere Manor Building

    Adare Manor

    United Kingdom

  • Aghadoe Heights Building

    Aghadoe Heights

    Ireland

  • Cheval Maison Building

    Cheval Maison

    United Arab Emirates

  • Roomzzz Building

    Roomzzz

    England

  • Hastings Building

    Hastings

    Northem Ireland

Proudly collaborated with: 

  • Aldi Logo
  • Three Logo
  • Ulster Bank Logo
  • Nissan Logo
  • Neutrogena Logo
  • League of Legends Logo
  • CBRE Logo
  • AIB Logo
  • Digicel Logo
  • Grupo Globo Logo

Proudly collaborated with: 

  • Aldi Logo
  • Three Logo
  • Ulster Bank Logo
  • Nissan Logo
  • Neutrogena Logo
  • League of Legends Logo
  • CBRE Logo
  • AIB Logo
  • Digicel Logo
  • Grupo Globo Logo

Proudly collaborated with: 

  • Aldi Logo
  • Three Logo
  • Ulster Bank Logo
  • Nissan Logo
  • Neutrogena Logo
  • League of Legends Logo
  • CBRE Logo
  • AIB Logo
  • Digicel Logo
  • Grupo Globo Logo